No one is free from advertising. Whether on television or radio, plastered along streets and highways or on trains and buses, ads for everything from films to hair gels vie for the attention of consumers. Of course, ads have long been a cultural presence, though in our shrinking world of mega-corporations they have infiltrated every nook and cranny our lives, turning both public and private spaces into unadulterated selling zones. Designer Ji Lee has come up with a way to reclaim our urban environments. It’s called Bubbling. Blank bubble stickers are put up on ads. Passersby fill them in with their own messages, some as funny as they are profound, and instantly transform the corporate monologue into a true public dialogue.